TikTok is introducing a new feature that permits them to reduce the quantity of artificial intelligence-produced media appearing in their streams. This step comes as the platform announced that it presently contains more than 1 thousand million AI videos.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a widespread launch. This shift aligns with a increase in AI content, fueled by emerging content generation software.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding video streams on another major platform exclusively feature clips produced artificially. A large amount of this output is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is frequently illogical or surreal.
Based on user feedback that many people enjoy content produced via AI tools, including digital art to educational videos, and we intend to offer the community the power to adjust the amount of that, depending on their own likes,” stated a spokesperson.
Volume and Proportions
The service disclosed that there are currently 1.3 billion videos on its app identified as artificially created. Collectively, more than 100 m media items are uploaded to the service every day, making AI content a minor part of its overall inventory.
How to Adjust Settings
Users will be able to limit or boost the level of artificial media they see by using the content preference option in the app and choosing AI-made media. Further subjects that are already be controlled under the tool include politics, style, beauty, and movement.
Content Labeling and Policies
TikTok’s rules mandate content makers to label lifelike AI-made content, and it prohibits harmful deepfakes of public figures or emergencies. Any believable AI video that is unmarked can be taken down under its terms of service.
Additionally, the app will henceforth add an AI-generated label to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This step is aimed to help prevent users from seeking to circumvent the labeling process.
AI Literacy Programs
The company is also launching a $2m awareness program for specialists and groups to produce informative material about responsible artificial intelligence. This initiative will benefit charitable organizations dedicated to teaching coding and technology.
Content Safety Approach
The video-sharing app has justified its moderation strategy, during controversy over intentions to lay off numerous review team members in the UK. It is expected to eliminate 439 jobs in its user protection team in the UK capital, with worker representatives and online safety experts voicing alarm that people are being substituted by AI moderation.
A company official clarified that people-led review would still have a role, but artificial intelligence can safeguard staff by eliminating the most distressing content ahead of it is viewed by people. TikTok reported a significant reduction in disturbing and violent content handled by human moderators over the past year due to reliance on its automated systems.
We believe it is crucial to combine people and machines to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s very important to reduce exposure to unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable work at speed.”
